BRAND – Boosting youth towards Responsible and sustainAble choices in fashioN inDustry
Summary of the project
Young people need to start acting responsibly and impact the lives of future generations. They need to take action toward a sustainable green Europe and the achievement of a society in which all young people are environmentally active, educated, and able to make a difference in their everyday lives. Furthermore, the clothing industry is directly related to those goals impacting the environment as it attracts more and more buyers.
In this context, BRAND, a 24-month Erasmus+ project, is implemented mainly aiming to raise awareness of young people on the themes of fast fashion and its effects on the environment as well as to provide youth workers with all the necessary materials and tools in order to inform, influence, and empower young people towards more eco-friendly fashion choices to create a greener and mοre sustainable fashion future.
TARGET GROUPS
The BRAND project has the following target groups:
• young people
• youth workers
PROJECT OBJECTIVES
The BRAND project aims to achieve the following objectives:
• develop young peoples’ knowledge of the multiple environmental and social impacts of fast fashion at local and international levels,
• raise awareness on the concept of eco-fashion and on how to be responsibly fashionable as well as the understanding of key concepts and principles related to sustainability
• promote tools and knowledge in order to help youth workers grow responsible, eco-friendly, and sustainable young consumers’ behaviour in the fashion and garment industry
• provide sustainable and eco-friendly information that can be easily applied by young people in order to strive for a positive change towards a better and sustainable fashion industry and hence, future
• enhance the development of digital innovation in order to make better use of digital technology for teaching and learning and thus develop digital competencies and skills.
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BRAND
Project Results
PR1:
Τhe BRAND ECO-FASHION Toolkit is an interactive Toolkit, structured into two main parts: the “Be Aware” and the “Be Prepared” parts. The “Be Aware” part aims to create important knowledge on the concept of eco-fashion and to cover a variety of to-know things in order to assist the nurturing of ethical, ecological, and sustainable mindsets in the fashion industry. The “Be Prepared” part is competence-oriented and didactically-geared to young people, presenting a step-by-step approach to young people on eco-fashion topics.
PR2:
The BRAND Ebook is a digital catalog containing the 12 BRAND Case Studies: sustainaBility stoRies in fAshioN inDustry, which are success stories in terms of ethical and sustainability-oriented ideas and initiatives originating from the fashion industry world. It includes green sustainable practices and initiatives in the fashion world with a special focus on recycling, raising awareness, and behavioral change.
PR3:
The BRAND e-NFLUENCERS are practically digital role-models that compose a figure of empowerment for young people towards the development of sustainable and responsible behaviors, There will be 6 role models, one for each of the following aspects: the textile manufacturing, the water waste, the energy use, the chemical use, the social impact, and the consciousness. Each sub-model will be a different youth worker persona, designed in a digital, attractive, and engaging way in order to be user friendly and attract more people to use it and benefit from it. It will be available in a web-based format.
PR4:
The fashionABLE app is a mobile app structured under 3 main tab sectors: the first tab sector provides access to the 5R Library (Reuse, Reduce, Recycle, Rethink, Refuse) to introduce young people to this hierarchy showing them how following this strategy can positively impact the way that they treat and act as fashion consumers. The second tab sector provides users access to information about the impact that each fabric, textile, or accessory has on the environment as well as what are the ways to handle those materials taking into consideration the 5Rs hierarchy. The third tab-sector will present entities in each partner country where old garments or garments that are not in use can be sent to and entities that have a philanthropic purpose and activity in this context.
The Partnership
Südwind Verein für Entwicklungspolitik und globale Gerechtigkeit – applicant partner, Austria
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Südwind is working in development education and awareness-raising for 41 years. With a headquarter in Vienna and 7 regional offices in the provinces (ca 50 staff) it reaches out to local actors all over Austria. Südwind applies the unique international development expertise it has acquired to both its teaching and youth work, particularly „Global Citizenship Education“, and its awareness-raising and campaigning. Südwind is committed to environmentally, economically, and socially sustainable development as well as global justice.
KAINOTOMIA LLC2 – partner, Greece
“KAINOTOMIA” is a level two Lifelong Learning Centre (K.DI.VI.M2) in Greece, which is active in the field of Vocational Education and Training. KAINOTOMIA has implemented more than 60 continuing vocational training programmes for unemployed people, teachers of all levels of education, higher education students, employees/self-employed and vulnerable social groups, for the development of professional opportunities and their promotion and integration into the labour market and society in general, through innovative programmes. “KAINOTOMIA” provides consultancy services to enterprises and support and advisory services to trainees to facilitate their (re)entry into the labour market. “KAINOTOMIA” has participated in several national projects, offering a high degree of expertise in training in modern fields, combining them with those that are in high demand in the labour market in order to develop the knowledge, skills and attitudes of trainees for their integration into the labour market. Furthermore, “KAINOTOMIA” participates in co-funded national programmes called “local development and entrepreneurship projects for unemployed people based on specific local needs and development potential”.
Crossing Borders – partner, Denmark
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Crossing Borders (CB) is a non-profit, non-partisan civil society organization. The vision of CB is a world in peace with itself in which diversity is celebrated. The mission is to create a dialogue space for such a world and to build the capacity of youth, media workers, and educators to realize the above vision. The overall goal is to enable people with different backgrounds to learn to live together on equal terms. CB focuses on current global issues including climate change, migration, youth participation, and the Sustainable Developments Goals as a contribution toward green innovation and eco-entrepreneurship for sustainable development. CB collaborates with partners who work toward the same goals (e.g. public and educational authorities and entities, international civil society project partners, and public and international funding partners).
Stowarzyszenie Centrum Wspierania Edukacji i Przedsiebiorczosci – partner, Poland
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CWEP works in the field of youth and cooperates with businesses, universities, schools, enterprises, and educational institutions operating as the associated partners. CWEP has experience in organizing complex support for individuals at different stages of their lives, from childhood to elder age. It promotes entrepreneurship among young people at school, as well as among those who already run their businesses. Moreover, CWEP has competencies in the IT area and experience in the creation of various IT solutions: websites, e-learning platforms, and web applications. CWEP is also engaged in raising digital competencies and delivering assessment solutions for better addressing the low-skilled and sensitive areas of knowledge gaps.
Danube 1245 – partner, Serbia
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Danube 1245 is a non-profit, non-governmental civil society organization, focused on regional cooperation and joint activities towards regional and local sustainable development; protection and valorization of local natural and cultural heritage, and work on the development of knowledge in the local community based on non-formal education and training of citizens. Danube 1245 is skilled in using the toolbox for citizens’ participation. Its staff is skilled in project management, training, networking, moderation, and facilitation of various meetings and events.
Macdac Engineering Consultancy Bureau LTD – partner, Malta
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MECB Ltd is a Malta-based multidisciplinary, excellence consulting bureau, dedicated to driving excellence & innovation support through the provision of relevant, multidisciplinary, high-quality technical consulting, research and training, and EU project partnering services. MECB has expertise in a range of fields including engineering, mathematics, EU studies, education, ICT, and European projects. Specifically, MECB has contributed to projects in the fields of Sustainable Development, Circular Economy, Eco Design, Logistics, Welding, Industry 4.0, International Cooperation; e-Health, Twinning; EU Data Protection/GD-PR; 3D Modelling, Augmented & Virtual Reality, Technological Entrepreneurship, Innovation & Creativity Methods, Life-long learning, eLearning, Cybersecurity.
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Co-funded by the «Erasmus+» Programme of the European Union
