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Marketing Workshop

Marketing Workshop

Implementation Dates

Saturday 23th of January 2019

Room: Computer Lab

 

 

Duration

09.30 – 18.00

Cost

90€ / person

Strictly limited number of participants: 10 trainees / workshop
The price includes coffees and snacks at noon.

“Marketing in practice”
Dynamically, methodically and effectively!

Marketing is the processes used by a business to meet the needs and desires through the trading process.
At the SME Marketing Workshop, we provide training in the process of developing a Strategic Marketing Plan. Additionally, the steps for its effective implementation are presented in detail.
At the end of the day your Marketing Plan is ready for implementation in your business.
Target Audience:
• Business owners who manage and oversee the Marketing and Sales processes.
• Business executives with development and sales duties.
• Graduates of HEIs, TEIs, IEKs who wish to staff Marketing – Sales departments.
• Employees who wish to become Marketing – Sales executives.

Topics to be presented at the seminar:
A) Theoretical Part
The Function of Marketing
• Market Research
• Positioning
• Buyer segmentation
• 4/7 P’s
• Product
• Price
• Place
• Promotion
• People
• Process
• Physical environment
• Marketing
• Basics of Effective Sales
B) Practical application
Developing a Strategic Marketing Plan

Rapporteur:
Tasos Gousios
Degree in Mathematics, University of Crete, specializing in business research, followed by training in Marketing and Television and completing postgraduate studies in Tourism Business Administration at the Hellenic University of Crete and in the Planning and Development of Tourism and Cultural Tourism at the Department of Tourism.
He started his business in 1981 by joining a creative communications agency. In 1985 he founded Alpha Marketing in Thessaloniki. In 2006 the company headquarters moved to Larissa and in 2009 the Athens office opened.
He participates as a Marketing and Communications Consultant in major businesses and entities, and as a lecturer in training seminars.
He is a member of the Hellenic Marketing Institute (EIM) of the EEDE Department of Macedonia and President of the Union of Advertising and Communications Enterprises of Central Greece (EEDEKE).

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